COURSE GBDA 202 - Digital Media Project 2
TIMELINE February 2025
TOOLS Photoshop, Illustrator, Express, Premiere Pro
TEAM Rose Chen and Emma Zhang
Lotte Choco Pie
Choco Pie Origin
Choco Pie Flavors
Target Audience
Competition
Current Branding
Current Packaging
Big Idea
Lotte Choco Pie
Visual Identity
New Packaging
Pattern
Billboard Mockup
T-shirt Mockup
Hoodie and Dress Mockup
Accessories Mockup
More Accessories Mockup
Social Campaign Strategy
Lookbook 1
Lookbook 2
Lookbook 3
You're my favorite Choco Pie
Choco Pie Video
Choco Pie Video Playlist
Thank you!